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  1. Strategic Marketing for Non-Profit Organizations (Inbunden)

    av

    Philip Kotler, Alan R. Andreasen

    ISBN: 9780131753723 - UTGIVEN: 2007-10

    Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targ[...]

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    från 2301.00 kr
  2. Strategic Marketing for Non-Profit Organizations (Pocket)

    av

    Alan R. Andreasen, Philip Kotler

    ISBN: 9780132345545 - UTGIVEN: 2008-01-01

    For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.[...]

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    från 2449.00 kr